Japanization vs. Globalization: can it fit together?
The secret to make a success on both sides. I have recently torn my hair out hearing about LaMeche (fictious name), a rather high-end French professional hair care brand. They had just signed a distribution contract with a Japanese wholesaler for its distribution in the Japanese market. The usual presentation of LAMECHE, its history, philosophy and product portfolio, including the latest launched item, a killer, was provided to the operational marketing team. LAMECHE was eage