A digital strategy for multi-brand retail in the Skin Care sector...
Report: A digital strategy for multi-brand retail in the Skin-care sector …leverage digital to gain agility and help customers select products that best suit them. Realized within Insead Executive program: Strategy in the age of digital disruption, Completed in Dec 2017, with distinction This report covers the following topics: Analysis of Digital trends disrupting the Beautv sector and of the business challenges Formulation of a Strategic recommendation with the value propos